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Rose Bowl Reveals Sky-High Alcohol Prices Ahead of Indiana-Alabama CFP Quarterfinal

Alcohol prices are turning heads ahead of the Rose Bowl CFP quarterfinal between No. 1 Indiana and No. 9 Alabama. Fans in Pasadena will pay up to $38.99 for a premium double cocktail, nearly $20 for beers, and $14.99 for wine. The matchup kicks off at 4 p.m. ET on ESPN, with a Peach Bowl semifinal spot at stake.