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Scott O’Neil Calls LIV ‘Age Of Deescalation’ As Sponsorship Tops $500M

LIV told sponsors it has “done a 180” across business units under president Heck. O’Neil said it’s “an age of deescalation,” targeting 10 profitable teams and four profitable events. LIV says ticket sales are up 45% and Adelaide drew 115,000 fans. League sponsors rose from 11 (2024) to 20 (2025), with sponsorship revenue topping $500M. Citi will seek team investments.