7 days ago

Seth Rollins Says The Shield Debut Broke WWE’s Social Media Era Open

Rollins said WWE didn’t fully grasp what it unleashed when The Shield—Rollins, Roman Reigns, and Dean Ambrose (now Jon Moxley)—debuted in 2012. Rollins noted he and Moxley already had indie followings, so “social media exploded” when they arrived. He called it the start of online buzz. “They gave us the ball… because we kept scoring touchdowns,” Rollins said.