4 minutes ago

Shareef O'Neal Describes Being a "Business Partner" With Dad Shaq at Reebok

After a call to Atlanta, O’Neal said his dad had been named Reebok president and asked, “I need your help at Reebok,” from signing players to shoe feedback. The gig was “a nine to five” and “You’re gonna be in a cubicle.” He said he helped “connect the dots” on collabs, and it became “a business partner thing now.”