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Shohei Ohtani’s $100M Marketing Haul Tops LeBron, Messi

“‘Ohtani made an estimated $100 million in marketing revenue,’ Sportico reported,” topping LeBron James ($85M) and Lionel Messi ($70M). The Dodgers star’s off-field haul also beat Cristiano Ronaldo ($60M) and Rory McIlroy ($55M). Even with $680M of his $700M deal deferred, Ohtani’s endorsements keep surging as Los Angeles chases a 2026 three-peat. He led all athletes in 2025, per Sportico.