Stephen Curry Lands Landmark Li-Ning Deal With Brand Control

1 minute ago

Stephen Curry Lands Landmark Li-Ning Deal With Brand Control

Curry has signed a landmark 10-year shoe endorsement deal with Chinese brand Li-Ning, sources told ESPN. The agreement reportedly includes his Curry Brand logo and comparable basketball products on all future Li-Ning footwear, plus authority to sign athletes under his banner and build a full line, giving the Warriors star rare control in global sneaker business.

By Raahib Singh

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