about 3 hours ago

Steve Phelps Sees NASCAR’s ‘Sensory Experience’ as Global Edge

“We call it beating and banging, it’s just great racing,” said NASCAR Commissioner Phelps on taking the sport abroad. After visiting Mexico early this year and looming talks with Canada, he believes the brand’s gritty Americana can stand out globally. With grassroots series based in Brazil and Europe, Phelps praised NASCAR's unique product: “Ours is about a really sensory experience.”