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Steve Sarkisian Warns College Football’s Money Boom Is Becoming Dangerous

Steve Sarkisian warned at the Southeastern Conference Spring Meetings that exploding NIL spending and “Playoff-or-bust” pressure are creating major problems across college football. The Texas Longhorns football coach said billions of dollars are now tied to playoff selection and questioned whether programs are spending wisely. Sarkisian also pushed for stronger financial guardrails around NIL and roster-building to prevent reckless spending.

By Sauvik Banerjee

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