Super Bowl LX Tops NBA Finals Game 3 Audience

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Super Bowl LX Tops NBA Finals Game 3 Audience

Super Bowl LX remained television’s biggest sporting event of 2026, averaging 125.6 million viewers and peaking at 137.8 million, according to Nielsen Big Data. By comparison, Game 3 of the NBA Finals drew 23.8 million viewers on ABC and ESPN, its largest audience for a Game 3 since 1998. The Finals broadcast peaked at 26.3 million viewers, which is normal for an NFL playoff game.


By Nidheesh Kumar

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