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Sydney Sweeney and Travis Kelce Ads Have Sent American Eagle Stock Soaring

American Eagle shares jumped 15% after reporting a 5.7% revenue rise to $1.36B and earnings of $0.53 per share. CEO Jay Schottenstein credited two viral campaigns: Sweeney’s “Sydney Sweeney Has Great Jeans” ads and Kelce’s AE x Tru Kolors collab. Both drove new customers, helping deliver a record Thanksgiving weekend and lifting full-year profit guidance by nearly 20%.