15 days ago

Taylor Fritz’s ‘SSOB’ Moment Gets A Dallas Open Sequel

After the US Open mishap, Fritz tweeted, “Yo why’d nobody tell me that s**t was backwards.” Boss flipped its site image and posted “#SSOB.” At Dallas, ball kids wear the headbands and fans can win seat upgrades. Fritz said, “It’s grown into something fans really recognize… part of my identity.” Boss, Dallas apparel sponsor since 2025, added a pop-up.