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TKO President Says UFC and WWE Pay Increases Are a Priority
With fighter pay and WWE salaries in focus, Mark Shapiro said the company’s new profit-margin guidance already factors in “an increase of fighter and superstar pay.” He cited adjusted EBITDA margins rising from 33.5% last year to about 39.6% at the midpoint. Shapiro added UFC bonuses doubled in early 2026 alongside the Paramount+ launch.
By Adarsh Ojha
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