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Tom Brady Announces Shutting Down of TB12 Brand in Email to Subscribers

Brady’s original personal fitness and nutrition brand, TB12, is shutting down. In an email to subscribers, Brady hinted at transitioning the business to Nobull, the brand he oversaw a merger with in 2024. “Your support has made TB12 a brand and community I’m proud of,” Brady wrote. “After an incredible run, TB12 is winding down”, adding, "now I’m excited to share the next chapter."