15 days ago

UFC and NBA Windfall Fuels NFL’s Next Rights Push

League TV deals top $110B through early 2030s, but $25B projected 2026 revenue has owners eyeing richer terms. Recent comps: UFC’s seven-year $7.7B shift to Paramount+ and NBA’s $76B, 11-year package. Media exec Hans Schroeder said “the value of NFL rights have only increased.” Goodell noted new platforms now host younger fans.