28 days ago

UFC’s Paramount+ Debut Sparks Massive Subscriber Surge

Paramount+ gained about one million subscribers during its first UFC event, executives said internally, as UFC 324 became the streamer’s second-biggest signup day ever. The card drew nearly five million main-card viewers and ranked as Paramount+’s most-watched exclusive live event. The $7.7 billion TKO deal replaces $80 pay-per-views with $8.99 subscriptions, accelerating growth ahead of UFC 325 in Sydney next weekend.