Under Armour Uses Ferran Torres’ WC Winner to Take a Dig at Nike, Adidas

6 minutes ago

Under Armour Uses Ferran Torres’ WC Winner to Take a Dig at Nike, Adidas

Under Armour turned Spain’s World Cup triumph into a sharp marketing win after Torres scored the extra-time winner against Argentina. Nike had 542 players wearing its boots and Adidas had 482, while only nine wore Under Armour. One decided the final, letting the brand fire back online: “The boots of a champion don’t come in pink.”

By Nischay Rathore

Other articles from Soccer

Kylian Mbappe Joins Eusebio With Scoring Crown Treble

about 1 hour ago

Kylian Mbappe Joins Eusebio With Scoring Crown Treble

Mbappe completed a historic scoring sweep by finishing as top scorer in the World Cup, Champions League and domestic league in the same season. The feat had not been matched since Eusebio in 1966, making the France star just the second player to dominate all three scoring races across club and country in one campaign ever.

By Nischay Rathore

David Beckham’s $25M World Cup Ad Haul Tops Shakira’s Payday

about 1 hour ago

David Beckham’s $25M World Cup Ad Haul Tops Shakira’s Payday

Beckham reportedly earned more than €22 million ($25.1 million) from advertising contracts during the World Cup, topping Shakira’s €17.5 million ($20 million) payday. The figures underline how the tournament became a commercial goldmine beyond the pitch, with global celebrities and former stars cashing in on sponsor deals and massive international attention.

By Nischay Rathore

LeBron James’ Liverpool Stake Rockets by $117.5M Since Buy-In

about 2 hours ago

LeBron James’ Liverpool Stake Rockets by $117.5M Since Buy-In

James’ Liverpool investment has turned into a monster sports-business win. ESPN UK noted he bought a 2% stake for $6.5 million in 2011, when Forbes valued the club near $552 million. With Liverpool now estimated around $6.2 billion, that slice would be worth about $124 million, up roughly $117.5 million and more than 1,800% on paper today.

By Nischay Rathore

Chelsea Set to Undergo Major Summer Sell-Off as Squad Size Swells to 38

about 3 hours ago

Chelsea Set to Undergo Major Summer Sell-Off as Squad Size Swells to 38

Chelsea are set for a major selling spree before 2026-27 after reportedly reaching 38 contracted players, the biggest squad in the Premier League. With only 25 players allowed to be registered, the club must trim at least 13 names through sales, loans or exits, turning Xabi Alonso’s overloaded group into one of the window’s biggest storylines.

By Nischay Rathore

King Power Explores Leicester City Sale After Stunning Slide

about 3 hours ago

King Power Explores Leicester City Sale After Stunning Slide

Leicester City’s owners King Power are reportedly exploring a sale, hiring Citigroup to seek buyers after the club’s collapse from 2016 Premier League champions to League One. The Foxes are valued between $548.7 million and $709.3 million, with financial losses, a spending-rule deduction and stalled stadium expansion adding pressure around a potential takeover across English football.

By Nischay Rathore

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