16 days ago

Why Bad Bunny Isn’t Getting Paid for the Super Bowl Halftime Show

Bad Bunny won’t earn a major paycheck for performing at Super Bowl LX. Like all halftime artists, he’ll receive only a small union-scale fee, with the NFL covering production costs. The real value is exposure: the halftime show reaches more than 130 million viewers and routinely sparks massive boosts in streams, sales, and global visibility.