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WWE Tops UFC in Revenue and Profit as TKO Reports Diverging 2025 Results

Despite a 57% profit margin, UFC trailed WWE in revenue and raw profit overall in 2025, the first time since TKO’s formation that WWE outpaced the MMA brand. UFC revenue hit $1.5 billion, up 7% ($96 million) year over year. The gap is “most likely” tied to WWE’s major Netflix partnership, highlighting how media-rights deals can swing combat-sports economics fast.