7 minutes ago

Cody Campbell Urges Big 12 Schools to Invest More in Football

“We want to find a way to get all other Big 12 schools to elevate themselves,” Campbell said while encouraging conference programs to spend more on their football rosters. Campbell added, “Everybody needs to do some version of what we’ve done,” arguing greater investment is “the path forward for this conference” because “a rising tide lifts all boats.”