about 15 hours ago

Michael Bisping Reacts to 'Astronomical' $7.7B UFC-Paramount Deal

“The money involved is astronomical,” Bisping said of the deal, which begins in 2026, securing seven-year broadcast rights and global distribution. He noted the agreement will massively boost “viewership and exposure for fighters, commentators, just for the brand.” Having seen UFC once struggle for TV access, Bisping called it proof of the sport’s meteoric rise worldwide.