about 15 hours ago

Nike To Tell LeBron James' Story In 3 Segments With 23rd Signature Shoe

"The Chosen One Arrives": 2003-2010. "Taking The Throne": 2010-2018. "Long Live The King": 2018-Present. LeBron's 23rd shoe will be a celebration of the totality of his career. Nike's adverts have aimed towards sensationalizing him. "Every rival was defeated. Every idol was destroyed." James reflected on this monumental deal. "The LeBron XXIII reflects the deep partnership I have with Nike."