Penn State To End 33-Year Nike Partnership for Adidas Deal Next Month

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Penn State To End 33-Year Nike Partnership for Adidas Deal Next Month

Penn State is officially leaving Nike for Adidas beginning July 1, 2026. The Nittany Lions’ new 10-year agreement is reportedly worth $300 million, making it one of the richest apparel deals in college sports. A major factor in the move was Adidas’ commitment to providing stronger NIL opportunities and financial support for Penn State student-athletes.

By Nidheesh Kumar

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