6 days ago

Report: LeBron James' Farewell Rights Could Fetch $40–$75M in Streaming War

Anthony Lima said media execs expect James’ farewell rights to command that range. He wrote James could sign for the veteran minimum on a contender and still cash in through streaming and one-off marketing. Lima pictured an entire season “brought to you by ‘LeBron James and Friends,’” and claimed it could make him top earner if he goes to Cleveland.