23 days ago

Super Bowl Commercial Costs Rise $2.5 Million Over the Past Decade

According to NFL stats, the average cost for a Super Bowl commercial in 2016 was $4.8 million. By 2026, the average cost for a 30-second spot has risen to $7.3 million, an increase of $2.5 million. In 2025, the average cost was $7 million. At this rate, the average cost is projected to reach $8 million by 2028.