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Why Did YouTube Walk Away From NFL’s 2026 Streaming Package?
YouTube was deep into negotiations for a five-game NFL package in 2026, reaching what insiders described as a “long-form contract review.” However, talks collapsed after the NFL removed the Week 1 49ers-Rams game in Australia from the package. According to John Ourand, YouTube executives were so frustrated by the change that they walked away, clearing the path for Netflix to land the deal.
By Nidheesh Kumar



