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Amazon Sets New Thursday Night Football Viewership Record

Amazon drew 19.39 million viewers for Cowboys–Lions game. This was their largest Thursday Night Football audience since taking over the package in 2022 and 9% higher than its previous record. The stream topped the NFL’s season average of 18.6 million and continued Amazon’s yearlong surge to 15.2 million per game, up 15% from 2024 and 28% from 2023.