Sprite Returns as the NBA's Official Global Soft Drink Partner in New Coca-Cola Deal

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Sprite Returns as the NBA's Official Global Soft Drink Partner in New Coca-Cola Deal

The NBA and The Coca-Cola Company have officially announced the deal that reunites the two names with a connection to the game that spans several decades, per both organizations. Coca-Cola first partnered with the NBA in 1986. Sprite was also the Slam Dunk competition's official sponsor from 2003-2016. Anthony Edwards was explicitly named as a partner athlete.

By Adit Pujari

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