6 days ago

Under Armour Steals Nearly Half a Million Followers From Steph's Curry Brand

Steph's split from Under Armour saw Curry sport a plethora of sneakers across brands, perhaps irking UA. Sole Retriever reports that UA's Instagram page steadily lost around 3,400 followers every month in 2025 before gaining 497,341 in December. This is the exact number the Curry Brand IG page lost and is now below 1000. UA has yet to comment.